Tourists Boost Retail Sales in Saigon's Markets & Malls

Located in District 1, Ben Thanh Market is a historic landmark that continues to draw tourists from around the globe. Open from 7 AM to 7 PM, this market is a microcosm of Saigon's lively culture. Vendors offer everything from fresh produce to traditional Vietnamese handicrafts. A popular item, the embroidered tablecloths, is priced at about 200,000 VND (8 USD). The aroma of spices and the chatter of bargaining customers add to the lively atmosphere.

For those looking for trendy fashion at affordable prices, Saigon Square is a go-to destination. Located just a short walk from Ben Thanh Market, this air-conditioned shopping center is popular among both locals and tourists. Open from 9 AM to 9 PM, it offers a wide range of clothing, accessories, and electronics. A pair of branded sneakers here can cost around 500,000 VND (20 USD), making it a haven for bargain hunters.

Vincom Center on Dong Khoi Street represents the modern face of Saigon's retail scene. This upscale mall offers a variety of international brands, dining options, and an impressive cinema. Open from 9:30 AM to 10 PM, it's a favorite among tourists seeking a more familiar shopping experience. A meal at the food court, featuring both Vietnamese and Western cuisines, costs around 150,000 VND (6 USD).

The influx of international tourists has substantially increased retail sales in Saigon. According to recent reports, foot traffic in key shopping areas has risen by 30% in Q1 2026 compared to the previous year. This surge is attributed to the growing number of direct flights to Tan Son Nhat International Airport and the appeal of Saigon as a cultural and shopping hub. Retailers in the city are adapting by expanding their offerings to cater to diverse tastes and preferences.

In addition to the busy markets and modern malls, smaller local markets like the Tan Dinh Market in District 3 offer a more intimate shopping experience. Known for its lively fabric stalls, this market provides a sensory feast with its colorful displays and the scent of street food. Open from 6 AM to 6 PM, it's a place where tourists can engage with local vendors and perhaps pick up a few Vietnamese phrases along with their purchases.

Saigon's retail landscape in 2026 is thriving, thanks to the spending power of international tourists. From the busy stalls of Ben Thanh Market to the sleek corridors of Vincom Center, the city offers a diverse array of shopping experiences. As Saigon continues to attract visitors from around the world, its markets and malls will likely see even greater growth in the coming years.